AMD Activation

AMD aimed to make a high-impact presence at TGX 2025, Australia’s premier gaming expo, with a focus on:

1. Showcasing the power of AMD Ryzen™ and Radeon™ hardware

2. Creating an engaging, hands-on experience for gamers

3. Driving social buzz, creator engagement, and in-person foot traffic

🛠️ What We Delivered

1. Full Booth Production & Design

• • Custom AMD-branded booth space featuring gaming PC setups, ambient lighting, and demo zones

  • Interactive build showcase highlighting AMD components in live systems

  • Clean cable management and hardware exposure to attract enthusiasts

2. Influencer & Creator Activation

• • Curated live gameplay and meet & greets with popular ANZ creators

  • On-site shoutcasting, photo ops, and content capture zones

  • Co-streaming and clip generation for social media during the event

3. Tournament Support

• • Hosted mini 1v1 and 5v5 match-ups showcasing AMD-powered systems

  • Tournament leaderboard and prize giveaways to maintain traffic throughout the weekend

4. Live Content & Video Production

• • Recap video, booth walkthroughs, and highlights captured in real-time

  • Delivered fast-cut edits for AMD’s social channels during and post-event

  • On-site photographer + media management for instant asset delivery